G4 Tequila: Felipe Camarena doesn't have the whitest legs
"This is my playground. And we are always looking for the best profile we can get. Different profiles, different changes." Those are the words of Master Tequilero Felipe Camarena, founder of G4 Tequila. We profile Felipe and G4 in this first episode of Agave Road Show!
Agave Road Show is an advertorial podcast that helps gringx bartenders better understand specific brands of agave spirits. Sometimes other Mexican spirits. Really, whatever they pay us to profile. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto.
Is Mezcal more authentic than Tequila?
People in the Tequila chat groups get pretty outraged by things like diffusers and additives, and the basis for their outrage tends to be that these things aren’t traditional. But if it’s tradition they’re looking for, why aren’t they drinking Mezcal? Isn’t that more traditional than Tequila? And what exactly is tradition? It’s the most authentic episode of Agave Road Trip ever!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto with wisdom from master potter Rufina Ruiz Lopez!
There is no traditional Mezcal in the marketplace
In the comments section of the Agave Road Trip Instagram page, Craig Reynolds — founder of the California Agave Council — wrote, “Unfortunately, there is virtually no significant amount of truly traditionally produced Mezcal left in the marketplace. It’s not environmentally or economically sustainable. An unfortunate fact that is difficult to accept.” I don’t accept that, but Craig did accept my invitation to debate the matter on this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Craig Reynolds of the California Agave Council.
The world’s most environmentally sustainable Mezcal brand
This Mezcal brand replants agave in the wild, uses solar power, and only cooks with certified wood. They convert their bagaso into biodegradable planters. They are a model of best practices in the industry. And they just left the market because no one supported them. We question what you really care about in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
The argument for pairing tinned fish with Mezcal
Gone are the days when jars of pickled eggs and pigs feet lined the back of a bar. But a bit of food in your stomach can sure help when you’re out drinking. So what should the new bar snacks be? And how can they enhance your drinks menu? Sustainable-seafood expert Barton Seaver makes the case for canned fish. We go fishing for a new bar-snack direction in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
The Most Important Tequila of the Century
Once a century, Agave Road Trip goes out looking for the most important Tequila of that era. Now, there are still a solid 75 years let in this century, but I’m going to go out on a limb and say, this early in the game, I’ve identified that Tequila. And the winner is…
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
Does the Tequila in your margarita matter?
I saw a number of posts online suggesting that, if you’re making a Margarita, it doesn’t matter what Tequila you use – it pretty much tastes the same. Linda and I decided to put that to the test with a jury of nine tasters. What’s the verdict? To find out you’ll have to listen to this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
The politics of Mezcal
Not everybody who drinks Mezcal is politically liberal. Not everyone carrying a copita in their pocket is a Democrat. Not all of the folks traveling to rural Mexico lean left. In fact, probably most of the mezcalerxs themselves tend to be more conservative. In this politically hot season, it’s maybe a good idea to consider that the person across the bar from you maybe loves Mezcal as much as you do, but doesn’t have the same political beliefs as you. It’s an all purple episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Rimas Sydris.
Did salsa change gringos or did gringos change salsa?
A recent article in the New York Times suggested, "As more foreigners, especially Americans, visit or move to Mexico City, some taco shops have lowered the heat in their sauces. Not everyone is happy.” That makes me think about how foreign consumption of Tequila and Mezcal have also influenced the flavors — and the recipes — of those other landmarks of Mexican cultural heritage. And it makes me think about how salsa, Tequila, and Mezcal have changed daily life in the USA. It’s a cross-cultural episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Chef Gustavo Romero of Nixta.
De-caf, non-fat Tequila
Eric Kozlik of Modern Bar Cart shared with me an email exchange he’d had with a PR agency, where their selling point for a new Bourbon was that it was made using a "proprietary heirloom corn.” That made me think about Tequilas that are labeled “gluten-free.” Which made Eric think of “non-GMO.” Which made me think about the difference between “still strength” and “cask-strength,” and between casks and barrels. Which led to both of us deciding to stop thinking and start recording — which is usually how we make each episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Eric Kozlik of Modern Bar Cart.
Mezcal is smoky Tequila
Mezcal geeks and agave nerds get hot under the collar when someone suggests that Mezcal is smoky Tequila. But … isn’t it? It’s a fire-starter episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
Uncertified Mezcal can kill you
It’s true: An uncertified agave spirit can kill you. But so can a certified Mezcal. Or a certified Tequila. So … what exactly is the point of certification? I had this … conversation? debate? battle? … with Sergio Garnier of Mezcal Ultramundo in another episode in March of this year. He felt like he had more to say and I feel like I could talk about this issue all day long. So here’s your sequel! (And, yes, the title is designed both to anger everyone who correctly indicate that there is no such thing as uncertified Mezcal as well as to increase search optimization.) It’s a leave-the-gun, take-the-cannoli episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Sergio Garnier of Mezcal Ultramundo.
Mezcal flights or Mezcal cocktails?
No question but that most people in the USA are introduced to Mezcal through cocktails. But most bartenders I know — most people I know, in fact — prefer drinking Mezcal neat. Drinking spirits neat, however, can be intimidating to that cocktail drinker. So what’s the gateway? We talk Mezcal flights in this 30,000-foot episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Shad Kvetko of Dallas’ beloved Las Almas Rotas! (And Dave Tyda of Phoenix’s beloved Bar Coa jumps in with another great suggestion!)
Tequila Cristalino: Threat or Menace?
You can’t log onto a Facebook Tequila group without seeing Cristalino Tequila derided, abused, and generally treated as some kind of punch line. But … do those user groups reflect the average consumer? Does the average consumer matter as much as the more highly engaged consumers that populate these online groups? And does consumption itself matter as much as cultural heritage? And why do I like the average Tequila Cristalino more than I like the average Tequila? That’s what I discuss with my past self on this time-travel episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Lou Bank from the Past and filled with interview clips from Jaime Salas of Proximo and Jose Cuervo Tequila; Juan Eduardo Nuñez of Tequila El Viejito; Tequila-geek royalty Khrys Maxwell; dean of American whiskey journalism, Chuck Cowdery, and Barbara Engelskirchen from the National Museum of Mexican Art.
The Beverage Testing Institute does not say that mezcal is the purest distilled alcohol
“According to the Beverage Testing Institute of Chicago in Illinois, mezcal is the purest distillate or alcohol that exists on the planet and the noblest with the human body.” Or, at least, that’s the oft-repeated quote that comes up every several months and drives the folks at the Beverage Testing Institute crazy. So I’ve invited Andrew Moldenhauer, their Director, on to clear up the confusion.
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Andrew Moldenhauer of the Beverage Testing Institute.
Horse piss, arm pits, and other Mezcal additives
I like to talk about the 400 decisions that a mezcalerx makes that determines how an agave spirit tastes. But there are other elements beyond their decisions … natural elements that find their way into the process … that also have an impact on what goes into the bottle. We’re taking shots in this episode of Agave Road Trip!
When did Tequila stop being fun?
It’s all in the eye of the beholder, I know. But when I think about what Tequila was back in the ‘80s and ‘90s … it was a catalyst for fun. I had a coworker who thought “tequila” was Spanish for “dancing on tables.” And I still see that, though mainly in Mexico. Here in the USA, it’s become so serious. Or maybe I just don’t go to the right places or hang out with the right people. But I’m left wondering … when did Tequila stop being fun? When did they add Tequila Académico to the Norma? We’re taking shots in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
Yes, there can be additives in Mezcal
In the past several weeks, I have seen in numerous online forums the misstatement that Mezcal can’t have additives. And the misstatement that those additives can only be fresh fruits and raw turkey. So this episode is 100% just so I can post a simple link the next time I see that error pop up again. And it’s an opportunity to clarify the allowance of additives in all Mexican spirits. And it’s an opportunity to speak again with Alberto Esteban Marina, who was the Director General for all Normas in Mexico from 2013 to 2019, during which time he literally wrote some of those regulations. It’s a from-the-horse’s-mouth episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
A $30 chicken dinner is a bargain
John Douglass of the multi-award-winning Louisville bar Pretty Decent is renowned for his hospitality. But he got a bit hot under the collar when one of his favorite customers complained about a $30 chicken dinner at a fancy spot around the corner. We break that chicken down — and your free chips-and-salsa, too — in this under-priced episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest John Douglass of Pretty Decent, a mezcal-focused cocktail bar and a boutique plant shop in Louisville, Kentucky.
You can’t recycle that bottle
Road-tripper Nathan Mealey checked in to ask, “How do you if a brand is ethical?” So I’ve started having that conversation with a number of people, coming at the question from different angles. This first answer considers packaging — specifically glass bottles. We think of those glasses as recyclable. But … are they? It’s a myth-busting episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest William Bahan of W. Bahan, a Los Angeles-based firm that provides branding, identity, and package designs for select clientele.