Lou Bank has sold more copies of a single comic book than anyone else in America. He helped bring Pokemon to the masses, Star Wars to the cereal aisle, and Morimoto to the beer geeks. But if you’re here, you’re probably more interested in the fact that he founded SACRED, a 501c3 not-for-profit that helps improve quality of life in the rural Mexican communities where heritage agave spirits are made.

 

Chava Peribán develops strategies and processes to achieve sustainable, fair, and beautiful products, including agave spirits, tumblers, and adobe bricks. He has worked as director of R&D at Xaquixe, a Oaxaca-based glass-blowing studio, and as head distiller at Sombra, where he also helped reduce the distillery’s ecological footprint. He stepped down from cohosting this podcast after the third season, but his fingerprints will forever be all over it!

Newsclips

Bridget Albert invited me onto her podcast, because she felt there wasn’t yet nearly enough audio of me talking about myself. You can listen here.

My friend Kara Newman says, “If you really want to nerd out on mezcal and other agave spirits, give the Agave Road Trip podcast a listen.” And that’s … well, wait, that’s just another way of calling me a nerd, right?

We’re talking agave, agave syrup, and rural Mexico! Click here!

I can’t say “Shondaland” without hearing a Bruce Springsteen song in my head.

Anyway, click here to read the story.

Chava’s Spanish is getting soooo good!

Check him out on this episode of Catador Itinerante!

Do you have any idea how much tequila and mezcal you’ve consumed this past year?

Click here to find out!

Mezcal deserves your time and respect.

Us? Not so much. To read the story, click here.

Longtime supporter David Hammond gives SACRED an update — and Agave Road Trip a shout-out — in this very kind article

I think what Dane means is, I educate you on how not to do a podcast, and I inspire you to find someone who knows what they’re talking about. And if that doesn’t put you off, you can listen to our interview here.

Oh. Wow. Turns out Whitney got it wrong. When Sother Teague says something nice about you, that’s the greatest love of all! Thanks, Sother! So … how about a little podcast crossover?

Evan wrote a story about tequila and said he got more — and more vociferous — feedback than he ever has for any other story. And he wanted to know why people are so protective of agave and rural Mexico. I think he captured it in this story.

Yeah, that’s right, InsideHook said “proper.” We’re mentioned in an article that includes “proper” in the headline. Between that and winning a “Taste” award, we’re going to start getting a reputation….

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Chava cohosted the panel “An imperfect guide to the art of celebrating culture(s)“ at Tales of the Cocktail 2021, with Anna Nguyen. And he invited me to join him so he wouldn’t have the worst hair on the panel. Watch it here!

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Spirited Awards® Top 10 Nominees

Chava and I are honored to be among the 2021 Spirited Awards® Top 10 Nominees for Best Broadcast, Podcast or Online Video Series, presented by Diageo Bar Academy. Though that last line on their graphic suggests they haven’t really listened to the podcast. Though, to be fair, they’d hardly be the first to nominate us for an award based solely on our bitchin’ theme song and Chava’s boyish charm.


Following on our NOM episodes, Kate Malczewski interviews us for a longer story in The Spirits Business. To read the story, click here.

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This may have been my favorite interview ever. Nicole Kliest of Coveteur asked me one question: What should people unlearn about mezcal? Then I started talking for, like, 18 hours. Thanks for the opportunity and the patience, Nicole! Read the story here.

Yeah, okay, this article is really about SACRED. But they said our name, and said it in a gray box, so I’m including it!

They told us that we won Best New Series at the 2021 Taste Awards. But I’m pretty sure our sound engineer Roy won. If we sound good … well, that’s all Roy!

Some very kind words from Kat Odell from her Killer Bites newsletter! If you don’t know Kat, you should. She’s a legendary TasteHunter, the rainbow princess of Unicorn Foods, and an epic day drinker. Sign up for her newsletter here, and if you like hot sauce, check out Hot Sloth, a spicy CBD concoction she created with Chef Mike Bagale — I’ve been slathering it on avocado most every morning to start my day with some dopey hot healthy fat, which may become my new DJ name.

Karla Alindahao says some very nice things about me in this Forbes article! If she knew Chava, she’d say nicer things about him … and know better than to say nice things about me.

Katlyn Moncada showed us some love in the December 14, 2020, issue of Better Homes & Gardens. Thanks, Katlyn!

“Best” seems a bit grandiose, especially for a podcast series that talks about tequila maybe every fourth or fifth episode. But, I mean, if Feedspot says so, then, hey, who are we to argue? And Thank You @feedspotdotcom for the kindness!