There is no traditional Mezcal in the marketplace
In the comments section of the Agave Road Trip Instagram page, Craig Reynolds — founder of the California Agave Council — wrote, “Unfortunately, there is virtually no significant amount of truly traditionally produced Mezcal left in the marketplace. It’s not environmentally or economically sustainable. An unfortunate fact that is difficult to accept.” I don’t accept that, but Craig did accept my invitation to debate the matter on this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Craig Reynolds of the California Agave Council.
The world’s most environmentally sustainable Mezcal brand
This Mezcal brand replants agave in the wild, uses solar power, and only cooks with certified wood. They convert their bagaso into biodegradable planters. They are a model of best practices in the industry. And they just left the market because no one supported them. We question what you really care about in this episode of Agave Road Trip!
Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto
Do consumers really care if mezcal is sustainable? (Sustainability miniseries, part 3 of 3)
This series on sustainability was sparked by all the industry talk about consumers only supporting sustainable mezcals. And the IWSR released a report that supports that notion, claiming that nearly half of alcohol consumers say sustainability practices influence whether they buy from a company or not. But … do they? We get real in this episode of Agave Road Trip!
Is anything sustainable? (Sustainability miniseries, part 2 of 3)
Last week we bickered about whether or not mezcal is sustainable. But maybe the bigger and more important question is, is anything sustainable? We get bleak in this episode of Agave Road Trip!
Is mezcal sustainable? (Sustainability miniseries, part 1 of 3)
There’s a lot of industry talk about only supporting sustainable mezcals. But … none of them is sustainable. Or, at least, none of the brands that is being exported is sustainable. How can that be? What does that mean? And how does that inform what you should drink or not drink? Chava and I bicker it out in this episode of Agave Road Trip!